For the past few months I’ve been reading pretty harsh and some really logical posts about how Mirosoft’s Windows Phone game is over and that it’s already dead. Now, for someone reading those posts being an iOS or an Android user would make perfect sense since they believe Windows Phone platform doesn’t really bring anything to the table and was, is or is never going to be a competition in the global terms, but there’s slow success for Microsoft over the past years. Ya, Ya, I know the fan boys will come out with their set of sheets having the sales data figure pointing out that Nokia and Microsoft have sold 110 million windows phone running devices whereas there were 4.5 billion iOS and Android devices sold since December 2011. Eventually that still makes Windows Phone a strong third place holder in the mobile operating system arena and Microsoft is still going to support it, develop and market it further.
The biggest talking point since last year has to be the work on universal windows phone apps with Windows TEN/10 for a much advanced and fluid experience not only on your laptop/desktop or your tablets, but primarily on your mobile devices too. The windows 10 is still young and yes, it might be a bit confusing for people coming over from earlier versions on their computing devices, it might not be refined, but this is the one operating system Microsoft is going to develop and refine further in to this year. You can learn from what Apple has done with its iOS on iPhones and iPads. Windows 10 is much more advanced and streamlined that goes ahead offers complete usability and freedom. I believe one great example of the the power of windows 10 can be had from Microsoft’s Continuum. However, I’ll still like to focus on the windows 10 on mobile as a whole before I jump on to anything else and join the bash game. I’m not really a fan boy as I like to keep my gadgets close to me and use them as per their merits and not just because I’m into something or the majority is using something. I love icon-heart my Apple iPhones for the range of applications and the quick updates, I love icon-heart-o my Windows Phone icon-windows (especially Lumia 1520 and Lumia 1020) for the simplicity and of course for their camera icon-camera capability (and I’m definitely not saying that my iPhone 6 doesn’t have an amazing camera) and I love my Windows 7 and Windows 10 running laptops (no real issue with MAC, but I just believe I’m more comfortable using windows for my computer needs).
I won’t go ahead and talk about the lack of applications that I find on my Lumia’s Windows Phone App Store, perhaps the reason could be that I’ve liked my iPhone for the same, but that’s perfectly up to one’s thinking. I know my Lumia has an Instagram app that has been running in beta mode since the day it was launched and a few manufacturers have even stopped updates for their Windows Phone apps, but that is eventually going to change once the Windows 10 is accepted worldwide on all the Windows Phone OS running devices. You might ask when in the hell is it going to happen and I’d say now. “Microsoft released Windows 10 as an update for Mobiles yesterday. The devices that are being updated right now are: Lumia 1520, Lumia 930, Lumia 640, Lumia 640XL, Lumia 730, Lumia 735, Lumia 830, Lumia 532, Lumia 535, Lumia 540, Lumia 635 1GB, Lumia 636 1GB, Lumia 638 1GB, Lumia 430, Lumia 435, BLU Win HD w510u, BLU Win HD LTE x150q and MCJ Madosma Q501. I know there are a few devices that aren’t included in this list, but don’t worry about them, Microsoft is going to update the list in the next few weeks.” The point that I’d like to make here is that with Windows 10 running on the majority of the laptops and desktops and running on almost all of the mobile phones, smartphones and tablets, Microsoft is going to have a much better time developing new applications or services, while the app developers and service providers or popular social media, social sharing developers will find it easy to update their apps for a universal user-base. If you are using any of the devices mentioned above and would like to check if the windows 10 update is available for your region as of now, you can head over to the windows app store and download the Upgrade Advisor App. Follow the simple steps and update your device to windows 10 goodness now.
The single biggest advise that I’d have for Microsoft as a fan would be to launch the Surface phone as a high-end premium flagship and then go ahead and make one every year and then go ahead and segregate the market options with one that works as a sequel to Lumia 1020 as a camera giant and then one that works as a budget windows phone and then one that work as a flagship under Surface. This would work wonders and the rest is to go ahead and offer great support for the devices that are being updated to windows 10 right now. So, I’d say that for me Windows Phone is not going to die or is dead already, but change of plans is the need of the hour.
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